Performance Marketing Manager (Subscription Growth)

We are looking for a Performance Marketing Manager to lead paid growth for a subscription-based digital business. This role is focused on acquiring high-quality subscribers, improving payback periods, and scaling profitable growth across paid channels. You will own performance marketing strategy end to end, from campaign setup and creative testing to funnel optimization, CAC efficiency, and retention-aware growth. We are looking for someone who understands that in subscription businesses, success is not only about getting purchases, but about acquiring customers who stay, renew, and generate long-term value.

3+ years of experience in performance marketing, preferably in a subscription-based digital business. Strong understanding of subscription metrics such as CAC, LTV, churn, retention, trial conversion, renewal behavior, and cohort analysis. Hands-on experience managing meaningful media budgets with clear accountability for performance. Proven track record of scaling paid channels while maintaining or improving efficiency. Strong analytical thinking and confidence in making decisions based on data. Experience working with mobile apps, digital products, online education, SaaS, content platforms, or similar subscription businesses is a strong plus. Ability to work closely with creative teams and identify what messaging drives conversion. Comfortable moving fast, testing often, and learning from data. Excellent communication and reporting skills.