产品经理

As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.

• This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
• Responsible for translating insights for future marketing strategies
• Flawlessly execute Global Integrated Campaigns and update to address the customer
• Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
• Manage local congresses, and GSK sponsored digital and face to face events
• Collaborate with third party stakeholders and global teams in terms of local implementation
• Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints
• Advise global and regional teams regarding customers, competition and market
• Develop a media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix

Basic Qualifications

• Bachelor’s degree
• 3+ years’ experience in marketing and/or sales

Preferred Qualifications

• Bachelor’s degree in Marketing or Sales
• Service/Customer oriented
• Experience in multichannel marketing
• Knowledge of marketing ways of working and code of promotion
• Excellence in execution of prioritization, communication, stakeholder management and problem solving
• Exceptional communication and organizational skills

Our values and expectations are at the heart of everything we do and form an important part of our culture.

• These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being.
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.