Digital Marketing Manager

As the Digital Marketing Manager for Asia (Korea, Southeast Asia, Taiwan and Hong Kong), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.

Digital savvy with minimum 5 years’ experience, preferably agency-side or in a similar role within a B2B environment. Experience managing agencies and significant digital budgets, with a track record of improving ROI. Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events). Manage translation review of content and web pages. Research, write and edit copy for marketing communications, landing pages, and adverts. Good understanding of social media landscape and experience in running paid campaigns as well as organic. Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics. Experience with AEO strategies and execution is a plus. SaaS or cloud experience an advantage. Experience with ABM programs and intent data platforms; experience using 6sense is a plus. Experience working with cross-functional and international teams in remote environments. Strong Copywriting Skills a bonus. Languages: Business level English a must and fluency Korean language is an added advantage. Ability to thrive in a fast-paced, high-growth and global environment.

We offer great benefits and perks like larger tech companies. Our employees have the independence to make a larger impact on the company and take ownership of their work.

Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

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