全球内容营销负责人

We are seeking a Content Lead – Global Markets to drive the development and execution of our content strategy across the company's two most strategic growth levers: paid social acquisition and CRM-led retention. The successful candidate will shape the content vision, lead a high-performing team, and remain closely involved in editorial output. The mandate is twofold: improve customer acquisition efficiency through high performing creative and increase customer lifetime value through sophisticated lifecycle content. All other content surfaces — landing pages, advertorials, brand storytelling — will be developed in service of these objectives. This is a lead role suited to a candidate who combines strategic thinking with hands-on craft, and who is equally comfortable shaping a quarterly roadmap and reviewing a creative brief before launch.

• 5+ years of content or creative experience, with meaningful tenure in D2C eCommerce, ideally within beauty, skincare, or wellness
• Prior experience leading or managing a content team
• A demonstrable track record of producing paid social creative that has materially improved acquisition performance, supported by examples or case studies
• Hands-on experience in CRM and lifecycle content, with proven proficiency in Klaviyo, Attentive, or comparable platforms, and measurable impact on retention or LTV
• Native-level English with strong editorial instincts and persuasive, conversion-oriented writing
• Sound understanding of consumer psychology within the wellness and beauty categories, including claims, objection handling, and trust-building
• Demonstrated ability to operate effectively in a fast-paced, high-growth environment with distributed teams

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