Web and Brand Designer - Breakout Prop 在 捷克 | LinkedIn

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team
Breakout is a crypto prop trading program that gives skilled traders access to capital, with up to 90% of profits going to the trader. Traders pass a one-step evaluation, then trade funded accounts up to $200K with on-demand profit withdrawals, 24/7.

You will own design for Breakout across web, lifecycle, and brand, with web as the clear priority. This is a hands-on, in-the-trenches role, not a manager role. You are not here to manage designers. You are here to design the web pages and marketing assets that bring new traders to Breakout, and to build the systems that let the rest of the team design without you.

Reporting directly to the VP of Growth, you will own the design of our website and core conversion flows, then carry that craft into the wider marketing surface: lifecycle email, organic social, and the brand system that holds it all together. Web is the priority, and because you own the website end-to-end, strong UX and conversion instincts are essential — how pages are structured, how visitors move through them, and how that turns into signups. Everything else compounds off the same foundation.

The part that makes this role different is AI. We want someone who builds scalable design systems with AI so the wider team can self-serve. Instead of being the bottleneck for every page, slide, banner, and email, you will design the components, templates, prompts, and guardrails that let Conversion, Social, Lifecycle, and Marketing Operations produce on-brand work on their own — and you will keep raising the ceiling on what those systems can do.

You will work side-by-side with our Conversion, Content, Social, Lifecycle, and Marketing Operations teammates, and with Payward's (Kraken's) design and brand teams where their scale helps. You will turn copy into pages, ideas into prototypes, and one-off requests into reusable systems.

5+ years of hands-on web and digital design experience, with a strong portfolio of shipped web and marketing design work in a fast-moving environment.

Web UX and conversion first. Deep command of website UX: information architecture, responsive layout, design systems, interaction and conversion design, and dev-ready handoff in Figma. You understand how design choices move conversion.

Strong, demonstrable AI design skills. You already design with AI day to day. Experience with Claude Design and other AI visual design tools is essential — for example Figma Make / Figma AI and Nano Banana Pro.

A systems builder, not a one-off maker. You think in components, templates, and reusable patterns. You have built design systems or tooling that let other people produce on-brand work without you.

Range across the marketing surface. Comfortable designing not just web, but lifecycle email, organic social, and brand assets, and making them feel like one system.

Brand sensibility without preciousness. You can hold and evolve a brand while the team ships fast, keeping things consistent without slowing them down.

Prototyping chops. You can produce clickable, code-backed prototypes (HTML/CSS comfort or AI-assisted code is a plus) so ideas can be tested, not just imagined.

Strong collaborator and communicator. Clean handoffs to engineering, fast in Slack threads, and able to brief and enable non-designers to use the systems you build.

Bias to ship. You do not wait for permission to prototype. You propose, build, and iterate.

Crypto-native or genuinely curious about crypto, trading, and prop, with a drive to help us define the category.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto.