社交媒体经理

At Watkins Wellness, social media functions as a strategic growth lever that supports brand building, customer engagement, and long-term performance. As our Social Media Manager, you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful. This is a manager-level leadership role. You will act as an internal social agency lead by setting direction, prioritizing work, and ensuring creative excellence, while managing people, navigating complex stakeholder needs, and guiding execution through direct reports and agency partners. You will also maintain accountability for social media and online reputation, including online reputation management and social listening insights that inform marketing and customer experience teams.

7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines. Prior people management experience is required; this role manages two direct reports. Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged). A portfolio of social-first work is required, including short form video. Must include work you personally influenced or created (ideation, capture, and/or editing). Strong understanding of major social media platforms, algorithms, and emerging content trends. Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality. Experience owning social content calendars, publishing workflows, approvals, and quality control. Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus). Experience working with influencer or creator programs. Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams. Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations.

At Watkins Wellness, we believe everyone should 'Feel good. Live well.' We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

Watkins Wellness is a wellness company focused on health and well-being, dedicated to creating products and services that make a positive impact on people's lives. The company is committed to ethical practices, inclusivity, and employee well-being, striving to be a leader in the wellness industry.