市场营销专员

As a Marketing Specialist for our North American market, you will support the North American Marketing Team in designing and executing integrated marketing programs across two key areas: enterprise offerings and non-enterprise/public programs to drive revenue growth and deepen Prosci's relationships with prospects and clients. Working closely with the Marketing CoA and Sales team, you will support the execution of innovative Account-Based and Persona-Based Marketing initiatives, activate industry vertical strategies through partnerships and events, and expand Prosci's footprint across the North American Region. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we've helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Based on this role's scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies. Competencies: Collaborates: Ability to work effectively with cross-functional teams to achieve common goals; work closely with the sales and global marketing teams and other stakeholders to influence global marketing direction, leverage global marketing initiatives for local markets. Communicates Effectively: Clearly and professionally shares information, updates, and ideas with teammates and partners, ensuring alignment and clarity across marketing activities. Plans & Aligns: Organizes day-to-day marketing tasks and timelines to support campaign plans, ensuring work is aligned with priorities, goals, and deadlines. Results Oriented: Drive toward measurable outcomes; take ownership of deliverables and follow through to completion; demonstrate accountability for campaign performance and business impact. Attention to detail: Ensures marketing materials, campaigns, and deliverables are accurate, polished, and executed to a high standard across channels and programs. Technical Skills: Must have experience using HubSpot, or similar marketing platform. Proficiency in Office 365, CRM systems (Salesforce), LinkedIn Advertising, LinkedIn Navigator. Project management tools (Asana or similar) for campaign coordination and workflow management. Basic design capabilities are a nice-to-have (Canva, Adobe Creative Suite, or similar) for creating marketing assets. Qualifications: Bachelor's degree in Marketing, Business, Communications or related field or equivalent professional experience. Must have 2+ years of professional services marketing in a B2B setting. Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting. Experience supporting sales teams, including lead generation, nurture programs, and pipeline contribution. Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels. Organizational skills and attention to detail are crucial. Strong analytical skills to interpret ROI and performance marketing KPIs. French-speaking proficiency is an asset.

Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning. Our 'mostly virtual' culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.

Prosci is a purpose-driven organization full of passionate, curious, and results-oriented people. We are dedicated to our purpose of creating a world where change is done right. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.