远程PPC专员

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.

This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
Manage the creation of large keyword lists
Implement creative copy suggestions
Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
Keep up to date with search engine and PPC industry trends and developments.
Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Forbes Advisor is a leading provider of financial advice and consumer guidance, helping readers make informed decisions in areas such as credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. With decades of experience across multiple geographies and industries, Forbes Advisor combines expertise with trusted advice to support readers in achieving their financial goals.