数字营销经理

Lonza 是一个领先的全球性解决方案提供商，专注于生命科学行业，致力于推动研究、开发和制造治疗药物。 specializing in biotechnology, biopharmaceuticals, and specialty ingredients, Lonza offers a comprehensive portfolio of products and services that support innovation across various stages of the therapeutic development process. Our commitment to quality, scientific excellence, and customer-centric solutions positions us as a trusted partner for organizations aiming to bring life-changing medicines to market. With a focus on innovation and sustainability, Lonza continuously invests in cutting-edge technologies and operational excellence to meet the evolving needs of our clients worldwide.

The Manager of Digital Marketing at Lonza is a critical role responsible for overseeing and governing digital content, product information, taxonomy, and digital assets within the bioscience sector. This role ensures the accuracy, consistency, and scalability of ecommerce experiences across multiple markets, with a focus on bioscience products excluding CDMO services. The position involves managing Product Information Management (PIM) and Product Content Management (PCM) within SAP Commerce Cloud, including defining product attributes, enrichment rules, taxonomy alignment, localization readiness, and digital asset management integration. As a hands-on specialist and leader, the manager will collaborate closely with cross-functional teams such as Technology, Marketing, and Regional stakeholders to uphold content integrity, platform readiness, and operational efficiency. This role is vital in maintaining high standards of product data quality and supporting global product launches and updates, ensuring that all digital content aligns with corporate standards and regional needs.

The ideal candidate will possess a strong background in enterprise ecommerce platforms, particularly SAP Commerce Cloud (Hybris), with hands-on experience managing PIM/PCM systems. A solid understanding of product taxonomy, attributes, enrichment rules, and digital asset governance is essential. Experience working with DAM platforms such as Picturepark or Fotoware, along with proficiency in content quality assurance and pre-publish validation, is highly desirable. Candidates should have the ability to perform minor HTML or markup adjustments within CMS environments and demonstrate strong cross-functional collaboration skills. Familiarity with localization processes, SEO principles related to product taxonomy, and experience supporting multi-market ecommerce operations will be advantageous. A background in regulated industries such as life sciences, biotech, or pharmaceuticals, along with SAP ERP knowledge, is a plus. The candidate should also be familiar with analytics tools like Google Analytics and GTM to identify opportunities for content and platform improvements.

At Lonza, we offer an agile and dynamic working environment that fosters innovation and professional growth. Our inclusive and ethical workplace values diversity and promotes a collaborative culture. We recognize high performance through competitive compensation programs and provide a comprehensive benefits package tailored to role and location. Our benefits include health insurance, retirement plans, professional development opportunities, and wellness programs. We are committed to supporting our employees’ well-being and career advancement, ensuring a rewarding work experience that aligns with our mission to power the performance of One Lonza.

Lonza 是一个领先的全球性解决方案提供商，专注于生命科学行业，致力于推动研究、开发和制造治疗药物。 specializing in biotechnology, biopharmaceuticals, and specialty ingredients, Lonza offers a comprehensive portfolio of products and services that support innovation across various stages of the therapeutic development process. Our commitment to quality, scientific excellence, and customer-centric solutions positions us as a trusted partner for organizations aiming to bring life-changing medicines to market. With a focus on innovation and sustainability, Lonza continuously invests in cutting-edge technologies and operational excellence to meet the evolving needs of our clients worldwide.